Terpel today is one of the most important brands in the fuel industry in Colombia. Being one of the largest hydrocarbon distributors in the country, its presence in the market is clear. The company has its beginnings in 1968 as a solution to provide gasoline to the department of Santander which had supply problems at this time. At this time it had 20 service stations and 45 years after its launch it has more than 1.800 service stations in various countries.
Its growth over time is clear, but what have been your strategies to stay in the market? How much has this brand changed over the years?
Terpel since its creation has changed 4 times of corporate image and with it, his philosophy.
Each image has a story that has been renewed over time, because a brand must be innovative and be in constant movement. If its history is analyzed, the reason for its changes is understood.
Terpel began distributing gasoline in peripheral areas that were not attractive to the large multinational companies that were operating in the country at that time.. That factor was a resounding success for the brand., Well, in those times people remembered Terpel with affection and it was even said that "there was a Terpel where not a priest came".
In 1997 Terpel changes its brand and makes an impact with the concept of "a sun in motion", with this symbol it proclaims itself as the country's energy source, one that drives and promotes potency, energy and that works as a source of light for all Colombians.
But it's not until 2006 that their 7 Terpeles (distributed throughout the country) and the organization presents "a new sun" and with it a new proposal of concepts such as proximity, movement, reliability and renewal.
In modern times, the Terpel Organization decides to renew its brand for the last time to the version that is currently known, this happened in the year 2012 and was presented as "the new era of Terpel", an era in which your primary concern is the customer rather than the car, well they say it in their slogan, "At your service", which means that they want to continue to position themselves in the heart of Colombians through proximity, solidity and confidence.
For many clients the change of identity does not fit very well with their philosophy, they consider that the striking and compactness of the previous one was sacrificed, which indicates an apparent modernization of the brand, but a lacking originality and distinction.
Despite the differences in the interpretation of each logo, This is for the client a graphic reference that represents the principles and purpose in each moment of the life of the company and the evaluation of the Terpel logo tells this story.
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